Skool Live — July 2026
The Data Behind
Seasonal Leads
What 100,000+ leads and 2,660 closed deals across 180 companies tell us about when your phone actually stops ringing.
Spoiler: it doesn't.
Lead Volume by Month
Leads Don't Disappear in Winter
Average leads per client per month, normalized across 3+ years
The Seasonal Gap
Peak vs "Slow" — It's Only 30%
Best Month (May)
55.5
avg leads per client
Slowest Month (Oct)
38.0
avg leads per client
That's a 30% dip — not 80%, not 50%. Thirty. Your "slow season" is still running at 70% of your best month. The guys who turn off their ads? They're handing those leads to their competitor who stayed on.
This One Surprised Us
The #1 Month for Closes? June.
Not March. Not April. Most guys guess spring — but the data says summer.
October: 161 closes. November: 130. December: 157. That's still 47% of peak month volume — not a cliff, a dip. These are months where your competition quit and left jobs on the table.
Closed Deals + Revenue by Month
People Don't Just Inquire — They Buy
2,660 tracked closes across 75 companies, $13.3M total revenue
Close Rate by Season
Winter Leads Close Just as Well
Spring/Summer (Mar–Aug)
1,598
closed jobs | 60% of all closes
Fall/Winter (Sep–Feb)
1,062
closed jobs | 40% of all closes
40% of all closed deals happen in the "off-season." That's not a dead period — that's nearly half your annual revenue. The leads that come in during fall and winter aren't tire-kickers. They're buyers with projects that can't wait for spring.
Off-Season Buyers
Who's Booking Land Clearing in Winter?
- Developers & builders — prepping sites for Q1 construction starts
- Farmers & ranchers — clearing pasture before spring planting
- HOAs & property managers — year-end budget spend ("use it or lose it")
- Government & municipal — fiscal year-end projects, FEMA mitigation
- Homeowners — holidays = family gatherings = "we should finally clear that back lot"
- Insurance/storm cleanup — fall storms create year-round demand
The demand shifts — it doesn't disappear. The contractors who stay visible in October win the January pipeline.
The Pattern We See Every Year
The January Panic
- September: "Should I pause ads for winter?"
- October: Turns off ads. Saves $1,500-2,000/mo.
- November-December: Phone slows down. Blames "the season."
- January: Calls us panicked. Zero pipeline. Crew sitting idle.
- February: Restarts ads. Now competing with everyone else who just turned back on.
- March: Finally getting leads again — but 5 months behind the guy who never stopped.
The cost of "saving" $6,000 over 3 months? A $30,000+ pipeline gap in Q1. Don't be that guy.
The Opportunity
Double Down When Everyone Pulls Back
- Your competitors are turning off ads — your CPL drops
- Less competition = more visibility = cheaper leads
- You fill your Q1 schedule before January even starts
- When spring hits, you're already booked — they're still scrambling
70%
Of Peak Volume
in Slowest Month
40%
Of All Closes
in "Off-Season"
Your 60-Day Game Plan
What to Do RIGHT NOW (Aug–Sep)
- Don't touch your ad budget. CPL drops 15-25% in fall as competitors pull back — ride that wave.
- Shift your messaging. "Book now for fall" → creates urgency + locks in Q4 work today.
- Target commercial buyers. Developers, builders, and municipalities plan Q1 in Q4 — get in front of them NOW.
- Stack your pipeline. Every lead you generate in Aug/Sep is a job for Oct-Dec. You're not marketing for today — you're filling the calendar 60 days out.
- Follow up harder. Your close rate data shows fall leads close at nearly the same rate — they're not tire-kickers, they're buyers.
- Create winter content. "We work year-round" messaging separates you from every seasonal competitor.
Rise Online Advertising
The Work Doesn't Stop.
Neither Should You.
100,000+ leads. 2,660 closed jobs. 180 companies. 34 states. 3+ years of proof that consistent marketing beats seasonal panic — every single time.
Questions? Drop them in chat. Let's talk real numbers.
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